About Us

Why I started my company?

On Father’s Day 2016, my dad gave me a paracord bracelet. In that moment, I saw him differently—not just as my father, but as a fellow soldier. We were more than family; we were brothers in service. I’ve never taken that bracelet off. Just two months later, in August, I lost my dad as he battled cancer.

This business was born from that moment. I want others to experience what I felt—the pride, the connection, the unwavering support that comes from a bond forged in service. That bracelet was more than a gift; it was a symbol of everything he stood for. It was his way of saying, I’ve got your six. I see you!

Now, I carry on his legacy—honoring him, honoring our service, and offering others a piece of that same unbreakable bond. A chance to see others and acknowlege them.

Thank you for your support.